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It is NOT! It's the marketing machine Darymple instituted combined with the tidal wave of sports franchise success in general.
Who do you think hired Dalrymple and put that marketing team together? They're not in Dallas marketing the team for free out of the goodness of their hearts. Jerry had a vision and assembled probably the greatest marketing teams in the world.
Again, I'm not defending Jerry's on field decisions but even a moron can see that he knows a thing or two about marketing.