If Jerry drove his players as hard as he drives his negotiations he might be able to finally find some success. It amazes me how He & Stephen dole out the huge contracts without batting an eye and seem so reticent to say anything that could be perceived as negative about the team or any of the players, everything is an attempt to be politically correct or meaningless mumbling. Its ok to demand excellence from your players and call things like they are, but obviously they don't agree
After hearing Stephen praise the KC Chiefs and tell me how great everyone on the Cowboys played, I'm doubting anything improves whenever he takes over.
Here's an example of how Jerry negotiates everything down to the last penny: I have a buddy who has moving billboards where companies can advertise on a big cube that travels around the city or can be parked at a location. He had an opportunity to do a job for the Cowboys but only if he would accept payment in the form of pre season tickets and a limited selection of Cowboys merchandise. I'm sure some idiot took him up on that offer but my buddy refused.
I'd love to see them apply that kind of pressure to his players but of course that's futile thinking