Despite high ratings, ABC lost millions of dollars on televising the games during the late 1990s and 2000s. Also, the NFL indicated that it wanted Sunday night to be the new night for its marquee game, because more people tend to watch TV on Sundays, and Sundays would be more conducive to flexible scheduling, a method by which some of the NFL's best games could be moved from Sunday afternoon to Sunday night on short notice. Given these factors, as well as the rise of ABC's ratings on Sunday night, and their wish of protecting their Desperate Housewives franchise (which they knew would be costly), on April 18, 2005, ABC and the NFL announced the upcoming end of their 36-year partnership, with Monday Night Football being aired on ESPN starting with the 2006 season, a move some Disney shareholders (as well as NFL fans and purists) have criticized. However, ESPN's ability to collect subscription fees from cable and satellite providers, in addition to selling commercials, made it more likely that ESPN could turn a profit on NFL telecasts, as opposed to ABC's heavy losses. Bacon banana cookies . Wahoo felt left out