My dad was the head of sales and marketing for a small frozen food manufacturer many years ago. He used to critique commercials we saw on TV a lot. He said the rule of thumb for any add is for people to remember the product and the brand. He told me some of the best ads on TV, the ones people felt were funny or clever, were the worst from a marketing standpoint because people would remember the punch line but not the product name. When I watch an add like this I think of my late father because this is an ad where they do not show the product and honestly, all the noise and edge is the focus, not the brand.