The Dallas Cowboys may be more than a decade removed from success on the field. But they continues to be one of the world's top financial success stories of all time.
In Forbes annual ranking of the world's most valuable sports teams, the Cowboys rank 5th at a value of $2.3 billion. That ranks second among teams in the United States (the New York Yankees rank 4th at a value of $2.5 billion), and the highest of any NFL team. Spanish soccer powers Real Madrid ($3.44 billion) and Barcelona ($3.2 billion) and English soccer giant Manchester United ($2.81 billion).
Forbes credits the Cowboys' stadium naming rights deal with AT&T at an estimated $500 million as a reason for Dallas' high standing.
"The Cowboys have been the NFL’s most valuable team since 2007 thanks to the league’s highest sponsorship and premium seating revenues—a combined $220 million. The ‘Boys revenue got a boost last summer when owner Jerry Jones inked a 25-year stadium naming rights deal with AT&T worth $500 million. The club has the top operating income in sports at $251 million for the 2012 season."
Two of the other NFC East teams rank in the top 10, with the Washington Redskins ($1.7 billion) and New York Giants ($1.55 billion) listed at Nos. 9 and 10 respectively. The Patriots ($1.8 billion, at No. 8, are the other NFL team that enjoys top 10 status.
One other interesting aspect of the rankings. According to Forbes, the Cowboys are the highest ranked team to be owned by one man. Real Madrid and Barcelona are owned by club members and Manchester United and the Yankees are owned by families.
The top also includes the Los Angeles Dodgers (No. 6) and German soccer power Bayern Munich (No. 7).
In Forbes annual ranking of the world's most valuable sports teams, the Cowboys rank 5th at a value of $2.3 billion. That ranks second among teams in the United States (the New York Yankees rank 4th at a value of $2.5 billion), and the highest of any NFL team. Spanish soccer powers Real Madrid ($3.44 billion) and Barcelona ($3.2 billion) and English soccer giant Manchester United ($2.81 billion).
Forbes credits the Cowboys' stadium naming rights deal with AT&T at an estimated $500 million as a reason for Dallas' high standing.
"The Cowboys have been the NFL’s most valuable team since 2007 thanks to the league’s highest sponsorship and premium seating revenues—a combined $220 million. The ‘Boys revenue got a boost last summer when owner Jerry Jones inked a 25-year stadium naming rights deal with AT&T worth $500 million. The club has the top operating income in sports at $251 million for the 2012 season."
Two of the other NFC East teams rank in the top 10, with the Washington Redskins ($1.7 billion) and New York Giants ($1.55 billion) listed at Nos. 9 and 10 respectively. The Patriots ($1.8 billion, at No. 8, are the other NFL team that enjoys top 10 status.
One other interesting aspect of the rankings. According to Forbes, the Cowboys are the highest ranked team to be owned by one man. Real Madrid and Barcelona are owned by club members and Manchester United and the Yankees are owned by families.
The top also includes the Los Angeles Dodgers (No. 6) and German soccer power Bayern Munich (No. 7).
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