Are seat licenses sold for next year already?
I'd be stoked if all PSL holders refused to show up at a game, even if it meant the stadium was filled with the other team's fans. That would send a huge statement.
Who's the next Cowboy to be inducted into the HOF? Jerry could be booed unmercifully then.
I think they're 30 years and they ain't cheap! My dad had tickets 20 rows up at about the 40 yard line at the old stadium and he originally had to buy a 30 year bond for each seat that gave him the right to buy the season tickets annually at face value. I think the PSL at the new stadium work the same except they are not bonds. He had the option to buy a similar seat(s) at the new stadium and the PSL for two seats would have been over $100,000 and then he still had to spend over 5k per year for tickets and parking. As you can surmise, not many are willing or able to walk away from something like that and if they were financed, its a loan you can't easily get out of. If you paid cash, you'd be burning money to walk away, so they would probably sell the license at worst but that doesn't hurt Jerry in the slightest.
My dad calculated how much Jerry would make if he sold all the PSL's at what he was asking and IIRC, my dad figured Jerry would get the stadium paid for and make a profit. In all likelihood, most of the stadium was paid for by the PSL's or they at least lowered his debt to next to nothing. In other words, its a cash cow and Jerry shouldn't have any financial pressure in regard to the Cowboys and he's got built in protection against over spending with the salary cap.
In short, the Cowboy fans don't benefit in the slightest from how successful of a businessman he may be, tickets aren't cheap, Jerry cannot outspend other teams, the stadium has virtually no home field advantage and fans will likely have to wait until Jerry is 6 feet under before anything changes.
In the mean time, I'll take all the booing I can get. I loved it when they had to take his photo off the big screen in his own house and hope it stays that way.