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For all its good intentions, the Rooney Rule doesn't work

By Jennifer Floyd Engel

jenfloyd@star-telegram.com

A question arrived via The E-mail Machine on Monday that, quite honestly, stumped me.

Why, if Ray Sherman was good enough to be considered for the Cowboys head-coaching job, is he not good enough to be one of your Genius Boy's coaches?

The answer is he wasn't really. And I don't know.

Let's dispense with the ugly truth first: Sherman was not actually considered by the Cowboys to coach the Cowboys. He was merely interviewed. It is quite a difference in NFL circles actually, a politically correct sleight of hand to appease Rooney Rule requirements.

The proper phraseology, I am pretty sure, is "token interview."

And it is why the Rooney Rule has become a joke. The Rooney Rule says every NFL team looking for a coach has to interview a minority candidate -- even if they already know whom they are hiring, even if their interim coach won the job, even if they tapped a coach-in-waiting, even if the team in question has absolutely zero intention of hiring the minority coach.

The idea is noble. Actually good.

For the longest time, and right now as well, any coaching opening in the NFL was and is still met with a list of the same old retreads. It did not matter how many times certain dudes had failed elsewhere. They still found their way onto the short list. It is how Chan Gailey landed in Buffalo after massive fail elsewhere, and Wade Phillips somehow managed three kicks at the can, and how John Fox, 10 seconds from his Carolina meltdown, already is being listed as a legit contender for a couple of openings. NFL owners are not exactly risk takers, by nature. They like guys they have heard of, guys who are not risks, even though Pittsburgh coach Mike Tomlin is proof that sometimes the best coach is the one you have never heard of and interview only because rules make you.

That said, why does there have to be a rule to prevent NFL owners from being idiots? If these guys cannot figure out that it would behoove them to interview a wide array of candidates, including a couple of minority coaches with look-at-me résumés, why help them?

Let them be idiots. Let them lose.

Let them lose to Tomlin with another retread.

Why do we have to legislate common sense in this country? Because what it sets up is situations like the Cowboys situation. Everybody knew Jason Garrett was getting the Cowboys job. And it was a good hire, too, a young and up-and-coming coach they had zeroed in on years ago who had proven himself by stepping into a horrendous situation with a 1-7 team and finding a way to win.

Nobody can blame Jerry for hiring him.

The ugly started when the league forced the Cowboys to bring in Sherman and Miami's Todd Bowles, too, for fraudulent interviews. This was not how the Rooney Rule was supposed to work, and does very little for anyone involved.

Sherman is a good coach, actually a fine coach.

He has dealt with every headache imaginable during his time in Dallas, from the manic and volatile T.O. years to the train wreck that has been Roy Williams. He may indeed make a good head coach someday, or right now. He may be better than half of the coaches in the league. He may be better than The RHG. What the guy did not need was a fake interview. It is demeaning, and silly.

Or look at this Miami situation.

That crazy old coot who owns the Dolphins went flying all around the 48 trying to woo Jim Harbaugh to coach his team -- that currently was being coached by Tony Sparano. It was tacky, and pathetic. And if somehow Harbaugh had decided to take his talents to Miami along with LeBron, they would have had to delay his Jim Gray special until after a token minority candidate was interviewed.

And this helps minority coaches how exactly? Do you think Sherman is running around today, telling his friends and other teams he interviews with, "Hey, I was up for the Cowboys job."

This brings us to the other part of the question. Why did The RHG not want him back?

The truth: I have no idea.

Maybe, he thought Sherman coddled the receivers. Maybe, there was still bad blood from the T.O. secret meeting stuff. Maybe, he just wanted a fresh start. Maybe, he wanted Sherman to have a chance to be an offensive coordinator, which Garrett was filling with the Cowboys. I don't know. Nor do I know if Garrett screwed up by not keeping him.

What I do know for sure is this is the first real proof that Owner Jones really is allowing The RHG to pick his own coaches. If Jerry is in charge, Sherman is back.

Jason is. So he is not.

Time will tell if that is the right decision. What is obvious right now is that the Rooney Rule just did what even Owner Jones could not, muck up the hiring of the Cowboys coach.

Jennifer Floyd Engel

817-390-7697

Looking for comments


Read more: http://www.star-telegram.com/2011/01/10/2758955/for-all-its-good-intentions-the.html##ixzz1AjMpqTYY
 

sbk92

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I don't support the rule but I wouldn't say those interviews do nothing for those guys. At the very minimum it gives you experience presenting your vision to an NFL team and probably makes you a better interview in the future when maybe you aren't a token candidate.
 

Cythim

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Sherman got exposure, and while Garrett was HC in waiting, Jerry got an interview with a guy he might want to hire in 3 or 4 years when Garrett inevitably fails. Other teams will also be looking at Sherman as a possible OC candidate while Bowles is likely to be on a few other HC lists. The interviews were unnecessary but Jerry got the chance to pick the brains of two coaches who are or will be HC candidates some day. The two guys also got interview experience and exposure for better job offers.


The Rooney Rule could use some work to prevent situations that might be perceived as reverse discrimination, but there is no denying that it has helped. Before the rule only 6% (or 2) HCs were minorities but that number has more than tripled at times and remains above the NCAA's 6%.
 
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The Rooney Rule does work.

But it needs to be amended. A little common sense needs to be applied to it. That's all.
 

Plymkr

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The rooney rule is just another affirmative action racist rule. It's a joke. When a man or woman is ready for a job. They will get that job. Not everyone is supposed to have the same life, or experience or skills. It's just the way it is. Owners of NFL teams should be able to pick as a coach who they want whenever they want.
 

Cythim

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The rooney rule is just another affirmative action racist rule. It's a joke. When a man or woman is ready for a job. They will get that job. Not everyone is supposed to have the same life, or experience or skills. It's just the way it is. Owners of NFL teams should be able to pick as a coach who they want whenever they want.

How is the rule racist? The rule and affirmative action do not imply racial superiority. It is there to prevent systemic racism that exists in the NFL and our culture.
 

sbk92

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The rooney rule is just another affirmative action racist rule. It's a joke. When a man or woman is ready for a job. They will get that job. Not everyone is supposed to have the same life, or experience or skills. It's just the way it is. Owners of NFL teams should be able to pick as a coach who they want whenever they want.

They can pick whoever they want. They just have to interview a minority during that process.

I don't like the rule. But it doesn't force anyone to hire a coach they don't want.
 

dbair1967

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I don't support the rule but I wouldn't say those interviews do nothing for those guys. At the very minimum it gives you experience presenting your vision to an NFL team and probably makes you a better interview in the future when maybe you aren't a token candidate.

Obviously the rule makes perfect sense then, they must have got it right afterall.
 

DoomsdayDefense

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Any rule or law put in place that requires specific actions to be taken place based solely on the color of a persons skin is both inherently wrong, as well as out dated.
 

Cythim

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Any rule or law put in place that requires specific actions to be taken place based solely on the color of a persons skin is both inherently wrong, as well as out dated.

The problem is without these laws systemic racism would continue to flourish. It is a sad truth that these rules and laws are still necessary. Racial discrimination is inherently wrong, as well as out dated, but until it goes away affirmative action is necessary.
 

sbk92

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Any rule or law put in place that requires specific actions to be taken place based solely on the color of a persons skin is both inherently wrong, as well as out dated.

Correct.

You want to balance the scale, not tip it in the other direction.
 

DoomsdayDefense

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The problem is without these laws systemic racism would continue to flourish. It is a sad truth that these rules and laws are still necessary. Racial discrimination is inherently wrong, as well as out dated, but until it goes away affirmative action is necessary.

Systemic racism? Are you suggesting that the NFL owners who employ players of all nationalities regardless of race or ethnic background are racist?

Are you of the belief that these same owners who pay these players considerably more than their respective head coaches, and often times make these players the face of the franchise, would refuse employment to a qualified candidate based on the color of their skin?
 

sbk92

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The problem is without these laws systemic racism would continue to flourish. It is a sad truth that these rules and laws are still necessary. Racial discrimination is inherently wrong, as well as out dated, but until it goes away affirmative action is necessary.

The rule does nothing to increase minority hiring. Nothing at all.

Think about it. I'm a racist owner. You just passed that rule. So now I have to interview a minority.

And?....

How exactly does that get me to hire a minority? It doesn't. It only makes me consider one. In fact, if I'm a racist....I'd probably be less likely to ever hire a minority if you're trying to force me to.

The numbers have increased because society is evolving. Not because of some bogus rule nobody takes seriously.

Sherman and Bowles were token interviews. They were used for their skin color. Because the NFL made it that way.
 
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