Dallas Cowboys merchandise sales slipping as ‘America’s Team’ label wanes

[cmd34(work)]

http://nfl.si.com/2014/04/04/dallas-cowboys-merchandise-sales-slipping/?xid=nl_siextra

BY JOSH SANCHEZ

The Dallas Cowboys, who were nicknamed “America’s Team” during the 1978 season, could be seeing their nickname fading away if recent NFL merchandise sales are a true indicator.


The Cowboys were atop merchandise sales for a number of years thanks to their popularity around the world, but the team recently slipped to No. 4, according to the Dallas Morning News.

The Seattle Seahawks, Denver Broncos and San Francisco 49ers all passed the Cowboys in merchandise sales following the 2013 regular season, which comes as no surprise given their success over the past two years. Dallas has failed to make a deep playoff run since winning three Super Bowls in four years back in the mid-1990s.

There is some good news for the Cowboys, however, with Dez Bryant, Jason Witten and Tony Romo all among the Top 25 best-selling jerseys in the NFL.

GALLERY: Top 15 best-selling jerseys in the NFL

Still, if the Cowboys don’t find on-field success soon, they could watch their sales continue to slide.

Below are the top ten teams in merchandise sales over the past year:

1. Seattle Seahawks
2. Denver Broncos
3. San Francisco 49ers
4. Dallas Cowboys
5. New England Patriots
6. Green Bay Packers
7. Chicago Bears
8. Pittsburgh Steelers
9. New Orleans Saints
10. New York Giants

 

[Jon88]

Good

Someone needs to be taught a lesson that winning brings in money.

 

[Midswat]

Lol at ppl still buying romo jerseys.

 

[Jon88]

And Witten. He's well past his prime and this is his last year with us.

You won't catch me dead with Cowboys merchandise on.

 

[Cowboysrule122]

:towel

 

[cmd34(work)]

If Jerry insists on controlling every aspect of this team I could see everything going bad by the end....merchandise, tickets sales, endorsements, etc. Couldn't happen to a nicer person.

Meanwhile, pep, glorydays, and I will be watching our Seahawks compete year in, year out.

 

[Everlastingxxx]

Good. Everyone needs to drop this shitty franchise. I am one Johnny Manziel Houston Texan draft away from jumping ship.

 

[GloryDaysRBack]

Wow. Seattle is first? I know they won the super bowl and all, still didn't expect first

 

[Jon88]

I love Seattle's stadium with their 12th Man.

 

[Cowboysrule122]

You should change this over to the Seahawks forum then. It might get busier. You can blame Jerry not me.