SportsDayDFW.com
Published: 16 January 2014 12:26 AM
Updated: 16 January 2014 01:08 AM
According to a report in Street & Smith's SportsBusiness Daily, the Cowboys are one of 10 NFL teams that have seen declines for local TV ratings for regular-season games over consecutive seasons.
Dallas' local market average rating has declined from 32.8 in 2011 to 29.4 in 2012 to 28.9 in 2013. That's a decline of 12 percent over a two-year period, which is seventh-worst among NFL teams over a two-year span.
Even with the decline, the Cowboys still rank among the top half of the league (15th) in average local market rating. The other teams to experience consecutive declines are the Giants, Jets, Falcons, Rams, Packers, Steelers, Patriots, Ravens and Jaguars.
The New Orleans Saints led all teams with a 52.0 local rating in New Orleans, up 14% from 2012. Kansas City, which went from two wins in 2012 to making the playoffs in 2013, saw the biggest local jump with an increase of 41 percent. Atlanta had the biggest falloff from 2012 to 2013, 22 percent. Oakland had the lowest local rating for at least the third straight season.
Of the top 10 teams, eight were playoff teams, and the two that missed the playoffs went into the season's final week with a chance to reach the post-season.
Published: 16 January 2014 12:26 AM
Updated: 16 January 2014 01:08 AM
According to a report in Street & Smith's SportsBusiness Daily, the Cowboys are one of 10 NFL teams that have seen declines for local TV ratings for regular-season games over consecutive seasons.
Dallas' local market average rating has declined from 32.8 in 2011 to 29.4 in 2012 to 28.9 in 2013. That's a decline of 12 percent over a two-year period, which is seventh-worst among NFL teams over a two-year span.
Even with the decline, the Cowboys still rank among the top half of the league (15th) in average local market rating. The other teams to experience consecutive declines are the Giants, Jets, Falcons, Rams, Packers, Steelers, Patriots, Ravens and Jaguars.
The New Orleans Saints led all teams with a 52.0 local rating in New Orleans, up 14% from 2012. Kansas City, which went from two wins in 2012 to making the playoffs in 2013, saw the biggest local jump with an increase of 41 percent. Atlanta had the biggest falloff from 2012 to 2013, 22 percent. Oakland had the lowest local rating for at least the third straight season.
Of the top 10 teams, eight were playoff teams, and the two that missed the playoffs went into the season's final week with a chance to reach the post-season.
