NEW YORK, NY – June 22, 2023 – This summer, Bud Light is setting out to have the brand’s biggest summer campaign ever with the new “
Easy to Summer” commercial that shows how effortless it is to enjoy the summer season. In addition to the new creative, the brand is announcing a national summer music tour, and welcoming some famous NFL friends of the brand to the backyard with new social content.
First up, Bud Light’s latest addition to its Easy to Drink, Easy to Enjoy campaign comes to life in the all-new commercial, titled “Easy to Summer.” In the spot, despite the everyday trials and tribulations of summer – like sunburn, broken flip flops, or navigating a paddle board for the first time – you’ll see how an ice cold Bud Light is easy to enjoy with 21+ family and friends.
To tee up the upcoming NFL season, Bud Light is calling on NFL superstars Travis Kelce, George Kittle and Dak Prescott for more backyard fun. These players will star in new creative in advance of the NFL season and show up for 21+ fans all summer long. Whether it is Travis Kelce lounging in the backyard, George Kittle finding his Sunday best, or Dak Prescott and his neighbors admiring his perfectly mowed lawn, Bud Light and their NFL partners help make summer easy. Fans won't just have the chance to see these stars in new content, but will also have the chance to win signed memorabilia from Travis Kelce, George Kittle and Dak Prescott to get ready for the start of the NFL season.
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