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So what percentage of the decreased ratings would folks here guess is due to the Kaep factor?
It seems to me that over the past 30 years, the NFL became less and less focused on dedicated, die hard fans, and assumed a new mission - to appeal to as many people as possible, no matter how superficial their interest. So the NFL built a giant, but vulnerable fan base. The superficial / social fans are gone once they are sick of fantasy football and go on to some other fad.
In the meantime, the game has suffered, especially the increased intrusion of referees. You can't get too excited immediately / during a great play ... you've got to hold your breath until some middle aged bald guy decides if the overly detailed and over specific rules have not in anyway been violated.
There is over saturation. Plus, people who watch the NFL on regular local televison channels can get screwed. I'm 250 miles away from Atlanta so I get Falcon games that I could not care less about it. The Jacksonville Jaguars and Carolina Panthers are also often carried. Snooze-fests all.
Too many night games for me. I'm not going to stay up until midnight or later to see some spare match-up.
The commercials are agonizingly plentiful.
etc.
Couldn't agree more, great post ZC