This is a different Jerry Jones.
This guy never used to be like this. He knows now that he is HATED by a great deal of Cowboy fans. He also knows he's not willing to do the one thing that might get some fans back in his corner.
This guy is going to die one of the richest men in America, but he'll die knowing he was a failure as a football man. I hope the two things with him at death are pain, and regret.
He knows he's disliked by a lot of people, but I think we underestimate how small a circle it is that someone like him runs in. He's super busy every waking minute and he is mostly surrounded by family, people who work for him (sometimes the same thing), or people he has business dealings with -- none of whom are going to tell him what an idiot he is. In fact, most other businessmen he deals with greatly admire his ability to generate wealth and become a city and regional kingpin.
And as for the little hate he feels from fans who dislike him, I'm sure his super-overoptimistic nature thinks he's about to win over those people because the decisions he's made are just around the corner from working out.
So sadly, I really doubt he feels all this hate that fans like us have for him. By all accounts he greatly enjoys Being Jerry Jones.