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Two 3-5 teams? Doesn’t matter: Fox will put ‘A Team’ on Cowboys-Eagles
By Barry Horn / Reporter
5:53 pm on November 9, 2012
Such is the majesty of the Cowboys and the NFL East that Fox will have its “A Team” at Sunday’s matchup of Valley Ranch’s 3-5 team at the 3-5 Philadelphia Eagles.
Granted announcing assignments are made weeks in advance, but an audible here would have appeared smart. Wouldn’t the undefeated Atlanta Falcons at the New Orleans Saints have been a more logical destination for Joe Buck, Troy Aikman and Pam Oliver? Couldn’t that game have been flexed from noon to the high-dollar 3:25 p.m. time slot?
The answers are yes and yes.
Note: Cowboys-Eagles will be broadcast to 85 percent of the country while Fox sends St. Louis Rams-San Francisco 49ers, also at 3:25 p.m., to 13 percent. That makes Cowboys-Eagles as close to a national broadcast as Fox has to offer. No other Fox broadcast comes close to 85 percent penetration.
Cowboys losses do not deter networks. While Cowboys ratings are down considerably locally, they remain strong nationally. Next week, CBS has the Cleveland Browns-Cowboys scheduled to go to 60 percent of the country at noon. That may not sound like a lot but consider that CBS has four games in the time slot, the Cowboys will have a losing record and the Browns, coming off a bye, will be 2-7.
After the Browns, the Cowboys have their nationally televised Thanksgiving date with the Washington Redskins on Fox.
And then comes Eagles-Cowboys II, a post-Thanksgiving rematch, scheduled to go nationwide on a Sunday night on NBC.
(Keep in mind the Cowboys’ last two games — vs. the Giants (Fox) and Falcons (NBC) — both losses, were national broadcasts.)
If conditions don’t drastically improve for both teams, it has great potential to be a game meaningful only in the race for a more attractive first-round draft choice. Meanwhile, Seattle Seahawks-Chicago Bears is scheduled to languish at noon on Fox.
Would the NFL flex Eagles-Cowboys to noon and move Seahawks-Bears (both Cowboys conquerors this season) to prime time?
The correct answer is: “No.” A network official laughed when I broached the subject this week.
In 2010, he reminded, the Cowboys were 4-8 going into a game against the 8-4 Eagles on NBC in prime time. Turned out it attracted the largest audience in the then five-year history of SNF on NBC — 25.73 million viewers.
By Barry Horn / Reporter
5:53 pm on November 9, 2012
Such is the majesty of the Cowboys and the NFL East that Fox will have its “A Team” at Sunday’s matchup of Valley Ranch’s 3-5 team at the 3-5 Philadelphia Eagles.
Granted announcing assignments are made weeks in advance, but an audible here would have appeared smart. Wouldn’t the undefeated Atlanta Falcons at the New Orleans Saints have been a more logical destination for Joe Buck, Troy Aikman and Pam Oliver? Couldn’t that game have been flexed from noon to the high-dollar 3:25 p.m. time slot?
The answers are yes and yes.
Note: Cowboys-Eagles will be broadcast to 85 percent of the country while Fox sends St. Louis Rams-San Francisco 49ers, also at 3:25 p.m., to 13 percent. That makes Cowboys-Eagles as close to a national broadcast as Fox has to offer. No other Fox broadcast comes close to 85 percent penetration.
Cowboys losses do not deter networks. While Cowboys ratings are down considerably locally, they remain strong nationally. Next week, CBS has the Cleveland Browns-Cowboys scheduled to go to 60 percent of the country at noon. That may not sound like a lot but consider that CBS has four games in the time slot, the Cowboys will have a losing record and the Browns, coming off a bye, will be 2-7.
After the Browns, the Cowboys have their nationally televised Thanksgiving date with the Washington Redskins on Fox.
And then comes Eagles-Cowboys II, a post-Thanksgiving rematch, scheduled to go nationwide on a Sunday night on NBC.
(Keep in mind the Cowboys’ last two games — vs. the Giants (Fox) and Falcons (NBC) — both losses, were national broadcasts.)
If conditions don’t drastically improve for both teams, it has great potential to be a game meaningful only in the race for a more attractive first-round draft choice. Meanwhile, Seattle Seahawks-Chicago Bears is scheduled to languish at noon on Fox.
Would the NFL flex Eagles-Cowboys to noon and move Seahawks-Bears (both Cowboys conquerors this season) to prime time?
The correct answer is: “No.” A network official laughed when I broached the subject this week.
In 2010, he reminded, the Cowboys were 4-8 going into a game against the 8-4 Eagles on NBC in prime time. Turned out it attracted the largest audience in the then five-year history of SNF on NBC — 25.73 million viewers.