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Gerry Fraley / Reporter
Dallas Cowboys owner-general manager Jerry Jones has counted on a remarkably loyal fan base to support what has been a medicore club during an extended period. The Cowboys have a .500 record (88-88) with one post-season victory in this century.
That backing may be eroding.
New York-based Brand Keys Inc. has compiled its ``Sports Loyalty'' Index for the 19th year. In February, the research firm surveyed 250 fans in each the market of each team in the four major professional leagues. A club's on-field success was a factor in the final result.
The survey found indications of displeasure with the Cowboys.
New England ranked No. 1 among NFL teams, followed by Pittsburgh, Indianapolis, Green Bay and the New York Jets. The Cowboys ranked 21st among the NFL's 32 teams.
The other top-ranked clubs were: Philadelphia (MLB), San Antonio (NBA) and Detroit (NHL). The Mavericks were the only club to crack a top-five. They placed third in the NBA rankings.
Dallas Cowboys owner-general manager Jerry Jones has counted on a remarkably loyal fan base to support what has been a medicore club during an extended period. The Cowboys have a .500 record (88-88) with one post-season victory in this century.
That backing may be eroding.
New York-based Brand Keys Inc. has compiled its ``Sports Loyalty'' Index for the 19th year. In February, the research firm surveyed 250 fans in each the market of each team in the four major professional leagues. A club's on-field success was a factor in the final result.
The survey found indications of displeasure with the Cowboys.
New England ranked No. 1 among NFL teams, followed by Pittsburgh, Indianapolis, Green Bay and the New York Jets. The Cowboys ranked 21st among the NFL's 32 teams.
The other top-ranked clubs were: Philadelphia (MLB), San Antonio (NBA) and Detroit (NHL). The Mavericks were the only club to crack a top-five. They placed third in the NBA rankings.
