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Remember the disappointment you felt as a kid at the souvenir shop when that personalized key chain wasn't available in your name? (No) For me, it was never finding "Allison" with two L's. My colleague Maria says she was always stuck with "Mary" as her only option.
Facebook fans of Coca-Cola's new "Share a Coke" campaign are having similar frustrations. As part of its new campaign, which recently launched in Europe, the soda giant is printing popular first names on labels of Coke, Diet Coke and Coke Zero.
"What about my name?" writes Cinnamon Francis-Burnett on Facebook. And Melanie Price-Morgan asks, "Will you be having a Melanie bottle out soon please?"
The campaign, presumably, is aimed at getting consumers to "connect" with the brand in a more personal way. But already there's a bit of a backlash.
In Israel, there's a brouhaha over the exclusion of Arabic names such as Mohammed. And according to this Washington Post article, one Arab-Israeli citizen has raised legal concerns, calling the campaign discriminatory.
Meanwhile, in Sweden, where Mohammed is not an uncommon male name, members of the Muslim community have asked that the name not appear as part of the personalized bottle campaign, according to this article in the trade publication Food & Drink Europe.
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