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http://espn.go.com/dallas/nfl/story...playoff-tickets-package-season-ticket-holders
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Sorry, but Cowboys and Jerry Jones are not promising success by sending playoff tickets to fans
By David Moore
2:06 pm on August 1, 2014
Jerry Jones does not put it in three-inch headlines.
That is something former coach Jimmy Johnson would have done.
The Cowboys owner does not promise that the longest playoff drought on his watch will come to an end.
Jones is not making a competitive statement by including playoff tickets in the preseason and regular season package sent to fans. This is not a display of arrogance heading into the 2014 season.
Jones and the club are simply trying to streamline the process on the business end.
“We thought this would be a good thing to do for fan convenience,’’ said Rich Dalrymple, the Cowboys vice president of public relations. “It helps the ticket office run in a more efficient way as well.’’
A team’s playoff fate is usually determined during the height of the holiday season. Now, think back to last Christmas when bad weather around the country put a tremendous strain on the shipping and receiving industry.
It’s true the Cowboys have failed to make the playoffs since the ’09 season. But the team has gone into the final game of the regular season the last three years with a chance to win the division title. In the days leading up to those games the club had to proceed as if it would make the playoffs and distribute tickets to their season ticket holders.
Fans are not being charged for the playoff tickets. There is a barcode to activate that will then charge the customer’s account if the team finally does return this season.
“This is a much more efficient way to address the situation,’’ Dalrymple said. “That’s all it is.
“It’s operational efficiency for the organization.’’
You can put that in three-inch headlines, but it doesn’t carry the same punch.
By David Moore
2:06 pm on August 1, 2014
Jerry Jones does not put it in three-inch headlines.
That is something former coach Jimmy Johnson would have done.
The Cowboys owner does not promise that the longest playoff drought on his watch will come to an end.
Jones is not making a competitive statement by including playoff tickets in the preseason and regular season package sent to fans. This is not a display of arrogance heading into the 2014 season.
Jones and the club are simply trying to streamline the process on the business end.
“We thought this would be a good thing to do for fan convenience,’’ said Rich Dalrymple, the Cowboys vice president of public relations. “It helps the ticket office run in a more efficient way as well.’’
A team’s playoff fate is usually determined during the height of the holiday season. Now, think back to last Christmas when bad weather around the country put a tremendous strain on the shipping and receiving industry.
It’s true the Cowboys have failed to make the playoffs since the ’09 season. But the team has gone into the final game of the regular season the last three years with a chance to win the division title. In the days leading up to those games the club had to proceed as if it would make the playoffs and distribute tickets to their season ticket holders.
Fans are not being charged for the playoff tickets. There is a barcode to activate that will then charge the customer’s account if the team finally does return this season.
“This is a much more efficient way to address the situation,’’ Dalrymple said. “That’s all it is.
“It’s operational efficiency for the organization.’’
You can put that in three-inch headlines, but it doesn’t carry the same punch.
