Bob Sacamano
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http://finance.yahoo.com/blogs/the-exchange/7-ugly-truths-facebook-180418410.html
1. It has a problem with fake accounts
According to a regulatory filing released earlier this week, Facebook itself estimates that as many as 8.7 percent of its 955 million worldwide active accounts are in fact duplicates or fakes, accounting for some 83 million "users." Of these, about 46 million are duplicate accounts (which anyone who has a "work" and a "personal" Facebook account can understand), 23 million are user-misclassified accounts (such as profiles assigned to pets or businesses) and about 14 million are pages set up for spamming or other untoward uses.
"These estimates are based on an internal review of a limited sample of accounts," the company said in its SEC filing, "and we apply significant judgment in making this determination, such as identifying names that appear to be fake or other behavior that appears inauthentic to the reviewers."
1. It has a problem with fake accounts
According to a regulatory filing released earlier this week, Facebook itself estimates that as many as 8.7 percent of its 955 million worldwide active accounts are in fact duplicates or fakes, accounting for some 83 million "users." Of these, about 46 million are duplicate accounts (which anyone who has a "work" and a "personal" Facebook account can understand), 23 million are user-misclassified accounts (such as profiles assigned to pets or businesses) and about 14 million are pages set up for spamming or other untoward uses.
"These estimates are based on an internal review of a limited sample of accounts," the company said in its SEC filing, "and we apply significant judgment in making this determination, such as identifying names that appear to be fake or other behavior that appears inauthentic to the reviewers."
